Fields & Fields West in Frisco: The "Legacy West 2.0" That's Reshaping North Texas

A very in-depth look at Frisco's $10 billion Fields development, its Legacy West–style urban core, the homes you can buy there, and why the same developer behind Plano's crown jewel is building its bigger sibling up the tollway.

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If you've driven the Dallas North Tollway lately, you've watched North Texas rewrite itself in real time. First came The Star (the Dallas Cowboys' world headquarters). Then Legacy West in Plano turned a corporate office park into one of the most successful live-work-play destinations in the country. Now, a few miles further north in Frisco, the biggest one yet is rising: Fields — a roughly 2,500-acre master-planned mega-development anchored by the PGA of America, an Omni resort, championship golf, and a coming Universal theme park.

At the heart of it sits Fields West, a walkable urban district that people keep comparing to Legacy West. And that comparison isn't marketing spin — it's literal. The same developer who created Legacy West, Fehmi Karahan, is building Fields West too. His own description: it'll look a lot like Legacy West, "only bigger."

Here's the complete, in-depth breakdown of what's coming, how it stacks up against Legacy West, and what it means if you're thinking about living — or investing — nearby.

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First, the Big Picture: What Is Fields?

Fields is not a subdivision. It's a ~2,500-acre (about 2,544-acre) master-planned development spanning Frisco's northern edge, generally west of the Dallas North Tollway between Preston Road and the northern city limits. At full build-out, it's projected to be worth more than $10 billion — one of the most significant developments in the entire country.

It's a joint project led by The Karahan Companies (Fehmi Karahan) along with Hunt Realty Investments, Chief Partners, and Cross Tie Capital.

What makes Fields extraordinary is its collection of anchors — attractions Legacy West simply doesn't have:

• PGA of America Headquarters — a 600-acre campus that opened in 2023, relocating the PGA's home to Frisco.
• Omni PGA Frisco Resort — a sprawling luxury resort with hotels, spa, dining, and pools.
• Two championship golf courses — Fields Ranch East (designed by Gil Hanse) and Fields Ranch West (Beau Welling), operated through the Omni resort. They're slated to host 25+ tournaments in their first decade, including the 2027 PGA Championship, the 2034 PGA Championship, and a future Ryder Cup.
• Universal Kids Resort — a roughly 97-acre, ~$550 million theme park geared toward younger children, with rides, shows, and a ~300-room hotel, currently under construction.
• 25+ miles of hike-and-bike trails, a "Chain of Lakes" with pedestrian bridges, and connections into Frisco's citywide trail and park system.

In short: a world headquarters, a destination golf resort, major championships, and a theme park — all in one community. That's the ecosystem Fields West gets to plug into.

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Fields West: The Legacy West–Style Urban Core

Fields West is the ~55-acre mixed-use urban village at the center of the 2,500-acre development — the walkable, dense, restaurant-and-retail-and-office heart that makes the whole thing feel like a city rather than a suburb. It's a roughly $2 billion project on its own, and it's the piece that most directly mirrors Legacy West.

Here's what's planned for Fields West:

• Hundreds of thousands of square feet of retail, restaurant, and Class A office space (reported in the 350,000–415,000+ sq ft range)
• More than 1,200 luxury multifamily residences (with plans for the district to grow well beyond that over time)
• Multiple hotels — reported to include a Ritz-Carlton
• Eight parking garages, two signature water features (one linear, one oval), and choreographed music and lighting
• A walkable, "city within a city" layout designed for people who want to live, work, dine, and unwind without getting in a car

Karahan describes Fields West as roughly 20% bigger than Legacy West — about one city block (500 feet) longer. Momentum is real: the project closed a $425 million construction loan in mid-2025 (from Bank of America, JPMorgan Chase, and Prosperity Bank), the City of Frisco issued municipal bonds to support it, and vertical construction has been getting underway.

Reported tenants

Consistent with Karahan's upscale playbook at Legacy West, the announced/reported tenant lineup leans luxury — names that have surfaced include Bloomie's, Arhaus, and Sephora on the retail side, with dining concepts like Mastro's Steakhouse, Sixty Vines, and Tommy Bahama Marlin Bar. (Tenant rosters evolve as leasing progresses, so expect more announcements.)

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Fields West vs. Legacy West: Side by Side

Since the comparison is the whole point, here's how the two stack up:

The key strategic difference: Legacy West was built inside an established corporate office park and then attracted its marquee tenants (Toyota, JPMorgan Chase, Liberty Mutual). Fields West is being built from the ground up inside a residential and resort ecosystem, using the PGA/Omni/Universal "halo effect" as the magnet to attract the next generation of corporate campuses. Karahan's bet is that companies will follow the amenities — just like they did in Plano.

One more geographic note that captures how concentrated this tollway corridor has become: The Star (Cowboys HQ) sits roughly halfway between Legacy West and Fields. Three of the most talked-about developments in America, strung along a few miles of the same highway.

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Where You Can Actually Live: The Residential Villages

This is where Fields gets interesting for homebuyers. Unlike Legacy West — where the residential is mostly apartments and a condo tower, and residents drive to most everything — Fields is fundamentally a residential master-planned community with walkable access to its amenities. The residential program is organized into roughly nine villages and neighborhoods, with about 3,500 single-family homes planned at build-out (earlier plans cited as many as 5,000). All are within the top-rated Frisco ISD.

The most active sections today:

The Preserve — the crown jewel

A gated, ~267-acre luxury enclave set among the two championship golf courses, planned for around 233 custom homes by a roster of ~10 elite local builders (Alford Homes, Coats Homes, Starside Builders, Bella Custom Homes, Endurance Homes, Faulkner Perrin, Hawkins-Welwood, Shaddock, Sharif & Munir, and Ventura). Golf-view homesites have been priced roughly $500,000 to $3 million, with finished custom homes generally in the $3 million to $25 million range. This is executive- and relocation-buyer territory — some of the most exclusive real estate in North Texas.

Brookside (North & South) — the luxury "sweet spot"

Frequently the landing spot for luxury buyers who want the full Fields lifestyle without Preserve-level pricing. Homes generally run about $1.5 million to $3 million for roughly 3,500–6,000+ square feet, and residents get the ~$13–14 million Brookside Club (resort-style pool, fitness, tennis and pickleball, event spaces) with access included in HOA dues. It's become a magnet for California and out-of-state relocators drawn by the price-to-quality ratio and no state income tax.

East Village — the (relatively) attainable entry

Built exclusively by Landon Homes on 50- and 60-foot homesites, with pricing starting in the $800,000s — the most accessible way into Fields. It has its own 3,000-sq-ft amenity center, resort pool, fitness center, and playground, and sits near Panther Creek Parkway and the tollway.

Plus more to come

University Village (coming soon), North Fields, and additional multifamily round out the plan, giving Fields a range from luxury apartments up to $25 million estates.

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Why This Matters for Homebuyers & Investors

Here's the part every North Texas homeowner should understand — the "halo effect."

When Legacy West opened in Plano, it didn't just add shops and restaurants; it transformed the surrounding real estate market. Homes within about a mile appreciated significantly, and the broader area saw the kind of value lift (industry observers often cite 10–25% within the first few years) that major, well-executed mixed-use destinations tend to create.

Fields is positioned to repeat that pattern — arguably with more firepower, because it layers a residential community, a golf resort, championship events, and a theme park on top of the Legacy West retail-and-office formula. Homeowners in Brookside, East Village, and The Preserve are buying into an address that gains walkable retail, dining, and entertainment as Fields West comes online.

The strategic timing angle: the window before Fields West's buildings are fully vertical and its tenants are all announced is typically when pricing reflects the promise rather than the proof. As construction becomes visible and marquee tenants open their doors, that uncertainty discount tends to compress. For buyers who believe in the project, earlier generally beats later — though, as always, that's a personal risk-and-timing decision, not a guarantee.

Add in the fundamentals that keep pulling people to Frisco — no state income tax, top-ranked Frisco ISD schools, corporate relocations, and Frisco's repeated ranking among the best places to live and work in America — and you have a rare combination of lifestyle and long-term demand drivers.

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What to Keep in Mind (The Honest Caveats)

No development this ambitious is without trade-offs:

• It's still being built. Much of Fields West and several residential phases are under construction. Early residents live alongside active building — noise, traffic, and evolving infrastructure come with buying early.
• Timelines shift. Tenant rosters, hotel brands, phase openings, and unit counts on projects this large change over time. Treat specific figures as current best estimates and verify what's confirmed before you count on it.
• Premium pricing. This is a luxury-leaning community. Even the "attainable" entry (East Village, from the $800s) is well above the Frisco median, and Brookside and The Preserve are firmly in luxury territory.
• Event-day intensity. Championship golf, a theme park, and a destination retail district mean crowds and traffic on peak days — a feature for some buyers, a drawback for others.
• HOA and community costs. Resort-caliber amenities come with HOA dues; confirm the specific assessments for any village and home before you buy.

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The Bottom Line

Fields is Frisco's answer to Legacy West — conceived by the same visionary, built bigger, and supercharged with anchors Plano never had: the PGA of America, a championship golf resort, and a Universal theme park. Fields West brings the walkable, upscale, live-work-play urban core that made Legacy West a national success, while the surrounding villages give buyers something Legacy West largely didn't: the ability to actually live inside that ecosystem, from $800s townhome-style homes to $25 million golf estates.

For anyone watching North Texas real estate, Fields isn't just another development — it's the new center of gravity along the tollway. And history along this corridor suggests the ripple effects on nearby home values are just getting started.

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Thinking About Buying In or Around Fields?

Whether you're drawn to The Preserve, Brookside, or East Village — or you want to understand how the Fields "halo effect" could impact values in the surrounding Frisco neighborhoods you're already considering — I can help you compare communities, builders, and pricing objectively, and represent your interests (at no cost to you) through a new-construction purchase. Just loop me in before your first builder visit so I can protect your representation.